MANAGEMENT BIOS

Our managers are thought leaders in their fields, and frequently speak at industry conferences. If you would like to request a speaker for your conference, please email marketing [at] redbricksmedia.com.

Scott Neslund
Chief Executive Officer

With over 20 years in the media and marketing industry, Scott brings substantial experience and knowledge to Red Bricks Media. Previously the CEO of Mindshare, he has a proven track record of revenue growth, innovation and successful leadership. Scott earned a BA in Telecommunications from Indiana University and an MBA from the Kellogg School of Business at Northwestern University. His work has been recognized by Mediaweek, the Cannes Media Lion, Creativity and Effie awards, and he was named a 2008 AdAge Media Maven. Outside of his busy work schedule, Scott enjoys yearly skiing and scuba diving trips.

Read Scott's Latest Articles:
July Letter from the CEO
June Letter from the CEO

Elliott Easterling
Co-Founder & Chairman of the Board

As one of our co-founders, Elliott is an innovator, leader and visionary who delivered Red Bricks Media from boutique search marketing firm to global digital marketing agency. In 2003 Elliott launched the company with Craig Hordlow, and during its most rapid period of expansion held senior level roles within the media and client services and sales departments. Elliott's last role at Red Bricks was VP of Sales where he helped drive double digit company growth for two years running. He returns to Red Bricks after successfully founding and growing sister company Echo Prospects, a website and web service incubator. Prior to Red Bricks Media, he was VP of Sales and Account Management at Digital Impact (now Acxiom Digital) and oversaw 60% of the company's accounts. He drove seven figure sales growth by the division's second year. Armed with a B.A. from Amherst College and a Master's in International Technology Management from UC San Diego, Elliott's abiding interests include fluency in two languages, an appreciation for painting and photography, and extensive world travel. His Rottweiler, Massimo, serves as the official mascot of Red Bricks Media and Chief Canine Officer.

Read Elliott's Latest Articles:
10 Things You Need to Know About Pan-Asia Social Media Campaigns

Kelly Olson
Chief Financial Officer and Chief Operations Officer

Kelly oversees all of our operations to ensure that every process is efficiently directed at maximizing our clients' ROI. Coming from a background in consulting and finance, Kelly has more than 11 years of professional services experience. While at Red Bricks Media, Kelly has headed product management, finance, and HR, effectively serving as the default GM of the San Francisco headquarters. He has also been integral in developing standard methodologies for reporting, keyword research and time tracking - his innovative mind led to the development of Red Bricks Media's proprietary campaign operations tool. Before joining Red Bricks Media in 2005, Kelly worked as the controller for The Malcolm Group and prior to that was a consultant with PricewaterhouseCoopers and Clark Consulting. Kelly graduated with a degree in Accounting from Azusa Pacific University.

Read Kelly's Latest Articles:
Charging for Content--The Wrong Answer for Saving the Newspaper Industry

Scott Tieman
Head of Client Services & Strategy

Scott is an experienced internet marketer and certified search professional. In his role, he has directed online marketing programs for SanDisk, Nestle, LA Times and more. Scott previously worked for Accenture consulting for Fortune 1000 clients like Toshiba and Del Monte. He relocated to the Bay Area permanently to pursue a MBA from the Haas School of Business at the University of California, Berkeley. During his studies, he specialized in internet marketing and was the President of the Haas Marketing Club.

In addition to a MBA, Scott also holds a M.S. in Civil Engineering, B.S. in Civil Engineering, and B.A. in French from the University of Illinois at Urbana-Champaign.

Read Scott's Latest Articles:
What's the Right Incentive for Your Social Media Contest?

Andrew Leinicke
Paid Search Media Director

Andrew (Andy) Leinicke is our Media Director and manages all aspects of our Paid Search Practice. Andy is in charge of organizing, developing and overseeing every aspect of a campaign from message and testing strategy to media buying and segmentation. His love of microsegmentation, thorough testing, and up-to-the-second tracking and optimization, makes him the best in the business when it comes to decreasing CPA and increasing ROI. Under his leadership, the team developed an advanced micro-segmentation strategy and industry-leading approach to keyword research.

Prior to joining Red Bricks Media, Andy spent many years in publishing, serving as Sales and Marketing Director for Alpinist Magazine, Marketing Manager at Saveur and Garden Design, and Marketing Assistant at Worth Magazine. Andy received an M.S. in Marketing Science from Northwestern University and a B.S. in Molecular Biology from Kalamazoo College.

Read Andy's Latest Articles:
Google's Steady Advance into the Display Marketplace
Why Your Search Engine Marketing Campaign May Be an Underacheiver

Jason Stevens
SEO Director

Jason leads the Search Engine Optimization strategy and operations for Red Bricks Media and has developed SEO and integrated marketing campaigns for American Express, Scottrade, Condé Nast including Glamour and Vogue. Jason has over thirteen years of technical, analytical and project management experience and prior to joining Red Bricks Media he worked in the semiconductor industry as a systems engineer with Intel, and with EarthLink, an Internet service provider, as a manager of resource planning. Jason holds a BS in Information Systems from Appalachian State University.

Read Jason's Latest Articles:
Google Caffeine and SEO: The Mystery Abides

Russell Bongard
Creative Director

Russell has spent more than a decade and a half in the creative realm of the digital medium. Starting out as a budding copywriter in Canada in 1994, he has traveled far and wide to finally join Red Bricks Media as Creative Director at the beginning of 2009. His past and current client list includes The Discovery Channel, IKEA, LG Electronics, Hewlett Packard, Verizon, Nestle, Sony, and PayPal among others. He has studied overseas and finally received his BA in English with a major in creative writing from York University. He has been a San Francisco resident since 2004, lives by the beach and enjoys the fog immensely.

Read Russell's Latest Articles:
Joe Van Remortel in the Bricklight
Kelly Olson in the Bricklight

John Bosso
Director of Web Development and Mobile Applications

John is responsible for the Web Development and Mobile Application Development teams which build and maintain cutting edge solutions for our clients. John is a seasoned development and program manager whose assignments have included Director of Program Management, Senior Development Manager and Director of Production Engineering at companies and agencies including Vodafone, Nimblefish, DHAP Digital and Digital Impact. He has focused on managing the overall engagement for web and mobile development projects for clients such as Adobe, AT&T, Industrial Light and Magic, Sears, and the Toyota/Lexus/Scion family of sites.

John has a BS in Aeronautical Engineering and Business Management from San Jose State University and is PMI certified.

Read John's Latest Articles:
Why marketers need open-source CMS solutions